How to Set up a ServiceNow Jira Integration: the Comprehensive 2023 Guide

As companies grow, the need to integrate data between different platforms becomes more inevitable. For instance, if you’re working in ServiceNow and you have a partner or a client who uses Jira, then a ServiceNow Jira integration seems to be the best solution for seamless collaboration.

So in this guide, I will discuss the need to integrate ServiceNow Incidents with Jira Issues. (Note that this process can also be applied to other entities like Problems, Cases, Change Requests, etc.) We will cover why you would set up a ServiceNow Jira integration in the first place, and how to choose the right technology to configure the integration. Then, we will cover the step-by-step process of how to set it up.

Note: In this tutorial, I will be using an integration solution called Exalate to set up the integration. You will learn more about this, as well as other integration options.

Here is an overview of what we will cover:

ServiceNow Jira Integration Guide

Learn how to achieve a seamless Jira ServiceNow integration, step-by-step.

Why Integrate ServiceNow with Jira

Thinking of IT Service Management, ServiceNow has become a mainstream choice for CIOs & the head of IT departments to consider. Started as an innovative niche cloud platform to manage ITSM processes based on ITIL best practices, ServiceNow has gained enormous traction in recent years. They currently have more than 20.000 customers worldwide and are growing rapidly.

On the other hand, when thinking of Agile Software development, Jira springs to mind immediately. As part of the Atlassian product offering, Jira manages issues and projects for Software teams. And it integrates nicely with other software development tools of Atlassian.

In short, for many software teams, Jira is the natural choice for issue/project management. This is especially true when other Atlassian products are used for software development too. With the above positioning of ServiceNow and Jira in the IT Service Management and software development space in mind, the need for integration becomes obvious.

Information exchanged with such an integration can bring visibility and transparency within teams and help everyone be on the same page.  

I’ll cover more use cases at the end of this article. 

Getting Started with Your Jira ServiceNow Integration Project

An integration project is just like another IT or business project. It requires weighing different options and outlining strategies to deliver a long-lasting and reliable integration. As an integration project owner, you must make some tough and necessary decisions to convince the stakeholders of how you wish to take the integration forward.

In-House Development or Third-Party Solutions: Making the Right Choice for Your Business Needs

ServiceNow users more often, have been developers and technically-inclined individuals. For them, the first obvious choice is to develop an in-house solution, and rightly so, they are naturally wired that way. 

Of course, ServiceNow APIs also make the task much easier, and you can seamlessly connect with another tool. But what about scalability and the costs associated with its maintenance? With changing integration requirements, will it be easy to start rebuilding the code that you spent building in the first place? And what about maintaining it? It’s an operation team’s nightmare come true. 

Let’s not even consider the time and effort that useful resources will spend on developing it in the first place. 

We have seen a lot of companies build one, and then come right back to a situation where they consider buying a third-party solution. The licenses are flexible, deployment models are aplenty, and they have a ready-on-full-throttle support team, handy documentation, and custom-made features catered toward integrations. 

These solutions have been handling integrations as their core business, so it’s easy to get them onboarded and up and running faster.  

However, there are some factors you need to consider before choosing an integration solution. 

How to Choose the Right Technology for Setting up Your Integration

When setting up your Jira ServiceNow integration or any other integrations, you need to think carefully about how to get the best out of it. Sharing data between your teams sounds simple, but there are many ways to do it, and getting the details right will make sure the right information is shared and presented to those that need it.

  • Decentralized Integration (Autonomy): The platforms at each end of the integration should better have the means to independently control what information is sent to the other side and how incoming information is interpreted. Changes in the platforms, like modifying the information to be exchanged, shouldn’t break the integration. Rather they should be easily reflected in the integration.
  • Deployment Models (On-premise or Cloud): A lot of big enterprises have security concerns over deploying applications over the cloud. They have specific requirements for the tool to be deployed on-premise or adhere to their firewall policies. Companies often don’t want to expose sensitive customer ticket information to teams they are integrating with. Finding tools that can accommodate most of these considerations and having some other security features like single tenancy, ACLs, encryption of data, etc must be given preference. 

  • No code or Low-code: We have been stressing about not having to write code to develop integrations, but honestly this is not always the case. For advanced or complex integration use cases, there is a need to go beyond pre-defined templates. Such use cases can easily be implemented with some scripting logic. Possibly, a tool that can get you the benefits of both sides: no-code predefined templates for simple use-cases and scripting interface for deep integrations. 
  • Handling Historical Data: By the time you realize you need an integration, there must be bulk information already present in your Jira or ServiceNow that you want to integrate. Tools that can handle transferring bulk information over to the other side, or connecting information already present on the two systems will be effective. 
  • Reliability: A reliable integration is one that always works for the user – even when the other side is not available for whatever reason (such as maintenance). Operational maintenance capability is important to ensure always-on integration.

ServiceNow already provides integration between Jira and ServiceNow through IntegrationHub‘s Jira Spoke. However, it requires a longer onboarding time, is a costly affair, and has limited integration scope and ServiceNow leads the way in facilitating the integration. So there is a need to explore some other tools. 

In the chapters below, I will show you how Exalate, the tool I am using to set us this integration, addresses the above aspects in more detail.

So let’s get started! 

How to Set up a ServiceNow Jira Integration (a Step-by-Step Process)

We’ll now get to the step-by-step process of the ServiceNow Jira integration. 

In order for Exalate to work, it needs to be installed on both sides of the integration. It doesn’t matter which side you start from. I will start from my ServiceNow side in this guide. 

Step 1: Install the Exalate app on your ServiceNow Instance

You can install Exalate on your ServiceNow instance via the Atlassian Marketplace to connect Jira and ServiceNow.

You can also navigate to the Exalate integrations page, click on the ServiceNow logo to start the installation, and fill in the form.

free trial for a servicenow integration with jira

You’ll then get an email with your node URL. You also need to download an XML file that contains the information ServiceNow needs to access your Exalate node. Click here to get it.

Now, log in to your ServiceNow account. In the left-hand menu, look for “System Update Sets”. You can search for it by typing it into the “Filter navigator” search field.

Click the “System Update Sets” entry to expand it, and then click “Retrieved Update Sets”.

exalate for servicenow

On this screen, look under the “Related Links” heading and click the text that says, “Import Update Set from XML”.

upload the xml file to servicenow

On the next screen, click the “Choose File” button and then navigate to the XML file you downloaded earlier.

After selecting it, click the “Upload” button.

Once the XML file uploads, you’ll see it listed. Click on it, followed by the “Preview Update Set”.

You might need to do an update, so if asked to do so, click “Accept remote update”.

Next, click “Commit Update Set” to finish the ServiceNow installation. Exalate is now ready on ServiceNow. From here, you can set up a connection between the platforms.

Note: You can find the step-by-step instructions for the Exalate agent installation for ServiceNow on the Exalate documentation. And if you prefer video tutorials, you can watch this instead: how to install Exalate on ServiceNow

Step 2: Install the Exalate app on your Jira Instance

It’s time to install Exalate on Jira. This will be a straightforward process like installing any Jira app.

The process is slightly different for Jira Cloud and on-premise.

If you’re on Jira Cloud, click the cog to open the Jira Administration menu. Click “Add-ons” and go to the “Find new apps” section.

Click on the text field “Search the Marketplace”, type “Exalate”, and press “Enter”. Choose “Exalate Jira Issue Sync & More”.

Exalate for Jira

  Click “Try it free” and start your free trial. 

You’re all set now! 

Note: To install Exalate on Jira on-premise (Server or Data Center), follow this documentation

Step 3: Have a Quick Look at the Exalate Console

The Exalate console provides a user interface for system administrators to configure & maintain the integration. After installing, the Exalate console should be directly accessible as an Application on the ServiceNow instance:

exalate console in ServiceNow

                   Exalate console  On the Jira side, similar configuration options are provided as an Application as well:

exalate console for jira servicenow integration With the Exalate console you can, on the one hand, create/maintain your configuration. On the other hand, you can also view Sync Queues and check/resolve errors. These capabilities will help to maintain the integration efficiently.

But, let’s move on to setting up a connection between your Jira and ServiceNow instance.

Step 4: Establish a Connection between Jira and ServiceNow

Once the Exalate agent is installed on both ServiceNow and Jira, you need to set up connections between the two Exalate agents. Either side can initiate the Connection or else accept the Connection invitation from the other side.

Below you have step-by-step instructions to set up the connection between the 2 systems:

But here’s a recap of what it boils down to.

You’ll first have to “Initiate connection” in the Connections tab in the Exalate console.

initiate a jira servicenow sync

If there are connections that already exist, they will be displayed in the Connections tab. 

You will then be prompted to enter the URL of the destination instance. Assuming we have initiated the connection from the ServiceNow side, the destination URL will be that of Jira.

Configuration modes for integrationExalate then performs a quick check to see if it is installed on the Jira side. If yes, then more fields appear. Next, you have to select the configuration mode for your connection.

Exalate supports 2 configuration modes: Basic and Script.

The Basic mode allows you to establish a connection with pre-existing sync rules. These cannot be configured or changed. It is suitable for simple integration use cases. You can only sync issues and incidents with this mode. Exalate offers a Free Plan so that you can experience it firsthand. The Free plan only supports the Basic mode.

To use the full functionality of Exalate with advanced features and configurations, we recommend that you use the Script mode. You can configure it to suit your unique integration case. You can even upgrade from the Free Plan to the Premium Plan in Jira and in ServiceNow anytime you want!

Let’s now have a look at both the Basic and the Script mode one by one.

Continue with the Basic Mode

Note: Maybe you prefer to follow a video tutorial to set up your sync in the Basic mode?

Click “Next” when you select “Basic” on the screen above. You will be required to verify admin access to the destination side, Jira in our case. Click “Yes, I have admin access” since we have access already, and click “Initiate”.

If you don’t have access, an invitation code will be generated. You need to manually copy and paste it on the destination side to establish a connection.

Verification for Jira ServiceNow basic integrationExalate then performs a quick check to verify the access. Once the verification is successful, it will automatically redirect you to the destination side (Jira). Here select the project on the Jira side that you want the Incidents to synchronize into.

After selecting the appropriate one from the drop-down list, click “Confirm”.

Select the project for Jira ServiceNow syncEnter the issue key to start your first synchronization.

jira issue key in Exalate If you navigate to the ServiceNow side right now, you will be asked to enter the Incident number for synchronization. In either case, press the “Exalate” button.

Wait for some time for successful synchronization.

Jira ServiceNow integrationYou can go to the synchronized Issue or Incident by clicking the respective links shown in the image above. Appropriate status messages will be displayed till the synchronization happens.

The Basic mode connection just created can be viewed in the “Connections” tab. If you click the edit connection icon in front of its name, you can see the default mappings.

You can choose to upgrade the connection if you want.

Exalate basic mode mapping Connections created using the Basic mode are simple and you can sync issues or incidents as shown above. You can even create triggers to start automatic synchronization or choose to sync in bulk using the “Bulk Connect” option. Let’s now have a look at the Script mode.

Continue with the Script Mode

Keep reading or watch this tutorial to learn how you can set up the sync in the Script mode:

In this mode, one side sends an invitation code and the other side accepts it. Let us see how it works.

1. Send an invitation code

We are sending an invitation from the ServiceNow side and accepting it on the Jira side. For this, choose “Script” on the screen shown below and click “Next”.

Exalate Script modeEnter the connection details. For this, provide the local instance name (ServiceNow in our case) and also the remote instance name (Jira). Exalate automatically generates a name for you, but you can change it if you want to.

Don’t forget to add a description to the connection. This will help you identify the connection when you have a lot of them.

Click “Initiate” when you are ready.

sync Jira and ServiceNowThis will generate an invitation code. You’ll have to copy this so the other side (Jira) can accept the invitation.

Invitation code for integration

2. Accept the invitation code

That code you’ve just generated is what you will use to accept the invitation on the other side. So, move over to your Jira instance or by navigating to “Connections” in the Exalate console in Jira and clicking “Accept Invitation”.

Go ahead and paste the code there:

Exalate invitation code The code will validate automatically once you’ve clicked Next. Your connection type will be set automatically based on the invitation. Choose the project on the Jira side, just like you did for the Basic mode. Click “Confirm” after choosing.

Select integration projectYou’ll be able to configure the sync rules for each side separately, from the other side. This has been done on purpose, so each side will remain autonomous.

successful Jira ServiceNow syncYou can choose to configure it immediately by clicking on “Configure Sync” or you can configure this later in Step 6.

After you’ve accepted the invitation and a connection has been established, we can move on to setting up a rule that will trigger the synchronization.

Step 5: Configure your Synchronization Triggers to Determine When to Sync

Once a connection between ServiceNow and Jira is established, the main work of integration can start.

How to Create Automated Synchronization Triggers

At this stage, close cooperation between the Incident/Issue manager is needed to determine when an Incident on the ServiceNow side needs to create an issue on the Jira side or vice versa. The agreement can be defined on ServiceNow Exalate and Jira Exalate independently, allowing all possible scenarios.

However, it’s also possible that you’re an admin on both sides.

To create triggers, click the “Triggers” tab in the left-hand Exalate console. If there are any existing triggers, they will be listed here, but the first time you use them, they will be blank.

Note: You can also create Triggers by clicking on the “Configure Sync” button when the connection is established and choosing the Triggers tab.

Click the “Create trigger” button to get started. On the “Add trigger” pop-up that appears, there are several fields you can interact with. The entities you want to apply triggers to can also be selected now.

The entity selection will differ from platform to platform. You can then set the conditions that cause the trigger to activate. In Jira, triggers are written using the JQL query language. You can read more about that here. ServiceNow search syntax is used for the ServiceNow side.

Click the “Active” button to activate the trigger and then click “Add”.

Note: Incidents, Problems, ChangeRequests, RITM, Cases, and CatalogTasks are the popular ServiceNow entities that are synced with Exalate. But you can sync any entity in ServiceNow using Exalate’s intuitive scripting engine. 

Set up your First Trigger

If the process managers have determined that whenever an Incident is assigned to an Assignment group called Application Development, an issue needs to be created on the Jira side.

The Trigger defined in Exalate ServiceNow looks like the following:

exalate trigger on ServiceNowIf, at the same time, they also agree that whenever an Issue in Jira has a label equal to ServiceNow, it will create an Incident in ServiceNow for teams on ServiceNow to solve.

The Trigger defined in Exalate Jira looks like the following:

Exalate trigger in Jira

Step 6: Configure your Connection to Determine the Information to Send

Once an Incident on ServiceNow fulfills the conditions defined by the Trigger, the ServiceNow Exalate will receive access to the Incident through the REST API. The same applies to Jira issues that fulfill the condition defined by the Trigger as well.

Configure the outgoing sync

What information is sent to the Jira Exalate is defined in the Connection Sync Rules -> “Outgoing sync”.

Note: The same Outgoing sync on the Jira side will determine what information is sent to ServiceNow.

Here’s what it looks like:

Jira ServiceNow sync rules

  • replica.<attributes> represents the message attributes. In our case, it represents Jira Exalate.
  • entity.<attribute> represents the local record attributes. In our case, it represents Servicenow Incidents.

The above example is an out-of-box, straightforward mapping. However, more complex mapping can be defined using Groovy scripts.

Exalate provides a number of Script Helpers to reduce the effort to script yourself.

Configure the Incoming Sync

The incoming sync will determine how to interpret the information received. The rules for interpreting the incoming data are configured in the Connection Sync Rules as well.

On the ServiceNow Exalate’s “incoming sync”, there is a distinction for when an Incident is created or updated. In the example shown below, an incident will be created if it’s the first sync. Otherwise, details like summary, description, attachments, and comments of an Incident already present will be updated.

Note: The Incoming sync on the Jira side represents how to interpret information received from the ServiceNow side.

Configure jira servicenow incoming sync Just like with outgoing sync rules, more complex mappings can be scripted. Below is an example of mapping the ServiceNow Incident States with the Jira Issue Status. (Again Exalate Script Helpers can help reduce the scripting effort.)

Example Jira Servicenow Integration

Note: You can also refer to the Getting started guide on Exalate documentation for a step-by-step process of setting up a ServiceNow Jira integration.

Additional Information on Exalate as an Integration Solution

Since we used Exalate to set up the Jira ServiceNow integration, you might have some questions about this solution. Here I’ll explain a bit more about Exalate’s architecture and security.

On Autonomy in Architecture (Decentralized Integration)

The basic architectural setup of Exalate as an integration enabler between two systems is depicted below:

Exalate Architecture for Jira ServiceNow integrationIn our scenario Tracker (Blue) would be your ServiceNow instance, and Tracker (Red) would be the Jira Server or Cloud instance. Tracker(Blue) and Tracker(Red) have a separate Exalate Agent dedicated to your ServiceNow/Jira.

  • Letters A -F depicts the information flow between the systems. ServiceNow and Jira communicate with each other through the dedicated Exalate agent, keeping the autonomy of your system
  • Your (ServiceNow connected) Exalate Agent controls what information is sent and how incoming information is mapped.
  • Exalate agent is available for ServiceNow instance, Jira Cloud, Jira On-Premise, Salesforce, HP ALM/QC, Github, Zendesk, and more to come

On Security

Exalate is an intelligent middleware that transports data between ServiceNow & Jira. The Security consideration is described in great detail in the following whitepaper, free for download: “Exalate Security and Architecture Whitepaper”. The below image explains the different deployment models Exalate is supporting. Exalate for ServiceNow can be deployed either in the cloud or on-premise.

Integration deployment models Jira and ServiceNow

Comparison between Exalate and the IntegrationHub with the Jira Spoke

ServiceNow itself has a capability called IntegrationHub that allows reusable integrations with third-party systems and calls them from anywhere in the ServiceNow platform.

Using IntegrationHub requires you to get a separate subscription. The Standard package of IntegrationHub includes a Jira Spoke with a (limited) number of Actions that allow ServiceNow to manage issues, users, stories, and groups in Jira. And it retrieves Jira data to use in a flow. Jira spoke V3.0.5 uses bi-directional webhooks and subscribes to Jira with a ServiceNow callback URL.

Note: You can also have a look at a detailed comparison between IntegrationHub and Exalate

So, why use a third-party tool, like Exalate, to set up the integration? Below I’ve added some considerations:

  1. Use Exalate when
    • The integration is bi-directional. Then both sides will be able to trigger the integration and decide on the information to be exchanged.
    • The integration is point-to-point between the 2 systems. 
  2. Use IntegrationHub when
    • ServiceNow has the orchestration role to create an automated flow, involving several systems.
    • ServiceNow controls the trigger of integration, remote system (in our case Jira) is the receiver of the commands

Common Use Cases 

Safely Connecting to Multiple Suppliers

If you have different companies supplying you with products or services, there is plenty of scope to share information. Each supplier is likely to have its own system, while you might use a single node to connect to all of them. As a result, connecting these systems while keeping every team’s autonomy is a challenge.

Exalate allows you to set up dedicated connections from your central system to each of your suppliers. As well as Jira and ServiceNow, you can also connect to teams using Zendesk, Salesforce, GitHub, Azure DevOps, and more.

Each connection can be tailored to share the specific information you want, meaning the same data can be used independently by each of your teams. You can keep some fields shared, and others separate, so you work together without stepping on each other’s toes.

Marketing and Design Teams

Your marketing and design teams might use separate platforms to track their work, but much of the information they work with will be of use to both of them. Also, your marketing team can track information on customer feedback and store all related discussions. 

With Exalate, the issues can then be shared with the design team, but without the information they don’t need, such as the customer’s contact data or the messages exchanged with marketing. The designers can work on updating their products to match what customers want.

These changes then go back to the marketing system automatically via Exalate. The marketing team can share updated designs with the customers, who provide more feedback. Everyone gets the information they need.

A Managed Services Provider with Multiple Customers

A Managed Services Provider will work with several clients, and those clients will each handle data in their own way. The information you share with them will often be similar but not identical. Being able to tune it to your exact specifications will allow you to tailor your synchronization to reflect your relationship with that client. 

Exalate gives you the flexibility to adapt and adjust your synchronization to handle different clients. Its reliability means you don’t have to worry if any one of your customers has a problem with their system. You can carry on working with the others, and after fixing when the problems, Exalate will automatically get everything back on track.

Frequently Asked Questions

Why integrate Jira and ServiceNow?

Jira and ServiceNow teams have to deal with large volumes of data. If exchanged, this data can be helpful to both teams and reduce information silos. By integrating Jira and ServiceNow, you can ensure that data is exchanged automatically and is accessible to the right stakeholders when they need it. You can also control exactly how much data needs to be shared. Such an integration reduces manual errors like misplaced statuses, wrong escalations, etc. 

How do I connect Jira with ServiceNow?

There are native and non-native ways to connect Jira and ServiceNow. 

ServiceNow developers also prefer to develop their own integration solution in-house. However, doing so would hinder the scalability of the integration as requirements change over time. Maintaining such an integration would also be difficult. 

There is also a native capability that ServiceNow offers in the form of IntegrationHub (Jira Spoke). But it’s costly and rigid in functionality and not meant for ongoing bi-directional synchronizations. 

So, third-party integration solutions like Exalate can be an excellent alternative for the hassles of an in-house solution or limitation of integration use cases offered by the native approach. 

What can I sync between Jira and ServiceNow?

Teams often connect Jira and ServiceNow to sync workflow statuses and orchestrate business processes end-to-end. 

In this context, there are a lot of entities you can sync in ServiceNow, like Incidents, Problems, ChangeRequests, RITM (RequestItems), CatalogTasks, etc. 

We have seen teams syncing short description, description, SLA information, Status, Urgency, Priority, Work Notes, custom fields, Assignment Group, etc.

And in Jira, you can sync issue information like summary, description, status, labels, comments, attachments, priority, user-defined fields, etc. You can even sync epics, story-points while maintaining the parent-child relationship. 

If the fields you are looking to sync do not exist, you can use the httpClient method to do so.

Can I integrate Jira and ServiceNow for free?

Integrating Jira and ServiceNow typically requires some level of configuration and development work and might not be available for free. Both Jira and ServiceNow are powerful enterprise solutions, and integrating them requires interacting with their respective APIs and creating custom scripts or middleware to allow communication between them. 

It’s always better to check for the options available on their respective marketplaces and compare prices, features, and functionalities to make an informed decision. 


Many ITSM teams adopt ServiceNow as a best-in-class solution. While development and project management teams still widely consider Jira as the ideal solution. As efficient collaboration is crucial for any effective organization, integrations between these systems are increasingly common. 

When considering the right technology to set up the integration, it’s important to keep into account the following three aspects:

  • Does each side have autonomy over outgoing and incoming information and how it is interpreted?
  • Is the solution reliable enough to continue working, independently from changes to the other side of the integration?
  • Is the solution flexible enough to cover a wide variety of use cases and evolve with your way of working?

In this guide, we set up the integration using Exalate. And we described the step-by-step process of how to complete this integration.

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